Three projects, thinking included.

Atlassian content designers were slowed down by repetitive UX and documentation tasks. Identifying and applying standards was time-consuming, leading to occasional inconsistencies even among experts. Frequent "micro-copy requests" — one-off requests for documentation updates or UI edge cases from engineering — further disrupted their workflows.

Simultaneously, the content design team restructured into separate UX and documentation groups, effectively reducing UX content design staff. To compensate, product designers, product managers, and developers were encouraged to handle more UX writing.

An internal AI agent to draft UI copy and short-form documentation updates, edit content for voice and tone, and answer content standards questions. We integrated the agent into a dedicated Slack channel, as well as in our internal Confluence instance.

• AI agent trained on Atlassian content standards
• Slack integration for real-time copy requests
• Confluence integration for longer-form drafts
• Voice & tone guardrails and evaluation rubric

When enterprise planning app Jira Align was newly acquired, the most pressing customer pain point discovered by our new product design team was ease of use. The complexity of the navigation in particular was the most mentioned pain point, causing negative customer sentiment toward the app. When users entered for the first time, they didn't know how to begin to get the information they needed or even find out what pages were available.

• Redesigned navigation system with simplified information architecture (IA)
• Exhaustive launch strategy
• Overhauled interactive training simulation and documentation sets
• New help articles and videos
• Onboarding and changeboarding flows and associated designs

Historically, Atlassian's content design team had been opposed to video. In the past, their videos were maintenance-heavy, requiring extensive changes whenever the UX changed. Meanwhile, customers had been begging for videos in the documentation for years.

Even though the company wanted to deliver what customers needed, they had to ensure any multimedia additions would be high-quality, easy to create, and simple to maintain.

• Content standards and best practices for writing and editing videos in documentation
• Reusable video planning templates
• A maintenance-light video to serve as an example of what "good" looks like

• Established content design video investment for FY2026 and beyond
• Aligned standards to educate a team of ~30 content designers